The Loog Blog — Random RSS

“The Ikea effect” – Why do we value things we assemble more highly than premades? (via Boing Boing)

Another great find through Boing Boing: Why do we value things we assemble more highly than premades? A new paper from the Journal of Consumer Psychology sheds some light on this conducting tests using IKEA furniture, origami and Lego sets. IKEA, origami, Lego and good old scientific validation of why you’ll love a Loog Guitar… could […] -- Find out more at

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Good New York Times article on Kickstarter’s Design Projects

Today The New York Times has a nice article on Kickstarter’s design projects. We certainly can relate to most of these stories: the excitement of starting and running the campaign, the inspiration from other cool projects and the less-glamorous part of this whole journey: dealing with production and fulfillment issues. It’s a good read that gives you […] -- Find out more at

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