Our mission is to make it fun and easy for anyone to play music.
Loog started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.
In 2011, the original Loog Guitar launched via Kickstarter, raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. In 2017 the company ran a new Kickstarter campaign to introduce its current lineup, raising $370,000 and turning Loog into the best-selling guitar ever on Kickstarter.
Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.
We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.
Interested in writing about us? You can download our media kit (140MB) containing Loog facts, our story, hi-res photos and more. For media inquires, feel free to email us at hello at loogguitars dot com.
Rafael Atijas, Founder & CEO
Rafael Atijas, the founder and CEO of Loog Guitars, is a little bit business and a little bit rock ‘n’ roll: in his early twenties he played in a band in Uruguay -his home country- and recorded two albums. He then moved to New York, where he enrolled in New York University’s Masters Program for Integrated Marketing, where he graduated with honors, and with his Loog Guitars thesis. Rafael has won design and innovation awards in Uruguay, Spain and the U.S. He’s been a speaker at TechCrunch’s Disrupt conference and was recently selected as an Endeavor Entrepreneur.
A million thanks to our Kickstarter backers!
Brian Arbogast, D.J. Trindle, Damon Katz, Diego Dayenoff, Doug Schmidt, Jeff Smith, Mark Lesk, Michael Conrad, Michael Lane, Morgan Hough, Peter Bonell, Philip Cahiwat, Sean Kelly.
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