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hello, rockstar.

We are Loog: musical instruments that get kids playing, learning, and falling in love with music.

best sellers

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JOIN 20,000+ SATISFIED MEMBERS!

backstage pass™

a year's worth of music, lessons, games and entertainment, for as little as $4.91 per month.

Access all premium features in the Loog Guitar and Loog Piano apps, and get 10% off future orders!

LEARN MORE

the loog guitar show

We made a TV show! A tale of friendship and music, with humor and interactive bits that allow kids to be part of the story. Through the episodes, children learn about music history, bands, rhythms and genres, and how to play their Loog guitar!

PLAY NOW

see it in action

Every now and then we embark on a community challenge and ask our mini rockstars to play a song together. Watch above one beautiful example of that :)

we are on a mission

We started Loog not just to help kids play guitar, but to spark curiosity about music. From Beatles to hip hop, from learning their favorite songs to exploring the science of sound, Loog is the gateway for kids to fall in love with music and begin a lifelong journey filled with creativity, joy, and discovery.

whole lotta love

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    A HIT

    “My two year old granddaughter started strumming her guitar the minute she opened it. She'll have hours of fun, playing and learning with her dad.“

    Liz B. Verified buyer

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    PERFECT

    “The guitar is perfect for my almost 8 year old! She loves it and so do we!"
    Jessica H. Verified buyer

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    BEAUTIFUL

    "The guitar is so well made and perfect for little hands. We couldn’t be more thrilled. Thanks for making a quality product (with fun colors for kids)!"
    Julia M. Verified buyer

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    If you’re thinking of getting your kids interested in music, Loog is perfect.

    WIRED