hello, rockstar.

We are Loog: Musical instruments designed to get kids playing, learning, and falling in love with music.

kids’ guitar reimagined

🎸 Guitar

📱 Learning App

🃏 Chord Flashcards

👩‍🏫 Video Lessons

🕹 Game-Like Exercises

📺 Interactive TV Show

SHOP GUITARS

NEW!

loog piano

A portable digital piano for children and beginners, with pro sound, pro features, and pro design.

  • Built-in speakers
  • Rechargeable battery
  • Velocity-sensitive keys
  • MIDI over USB-C
  • Musician-grade piano sound
  • Dedicated learning app
EXPLORE LOOG PIANO

the loog app

The free Loog app has a tuner, lessons, games and friendly monsters :) With a backstage pass™ membership you also get access to a songbook with 200 songs (Beatles, Taylor Swift, Bruno Mars and more) and even an interactive TV show starring... you!

backstage pass™

Gets you full access to the premium features in the Loog app:

👩‍🏫 Video Lessons

🕹 Game Mode

🎵 Digital Songbook

📺 Interactive TV Show

LEARN MORE

watch & listen

loog guitars in action

Every now and then we embark on a community challenge and ask our mini rockstars to play a song together. Watch above one beautiful example of that :)

NOW STREAMING

the loog guitar show

We made a TV show! A tale of friendship and music, with humor and interactive bits that allow kids to be part of the story.

Through the episodes, children learn about music history, bands, rhythms and genres, and how to play their Loog guitar!

PLAY NOW

we are on a mission

We started Loog not just to help kids play guitar, but to foster curiosity around music: from Beatles and Prince, to the history of punk rock, to the science of sound waves, to why there are so many metal bands in Finland!

Welcome to the sometimes nerdy, always awesome world of Loog.

2,000+ 5-STAR REVIEWS

whole lotta love

  • A HIT

    “My two year old granddaughter started strumming her guitar the minute she opened it. She'll have hours of fun, playing and learning with her dad.“

    Liz B. Verified buyer

  • PERFECT

    “The guitar is perfect for my almost 8 year old! She loves it and so do we!"
    Jessica H. Verified buyer

  • BEAUTIFUL

    "The guitar is so well made and perfect for little hands. We couldn’t be more thrilled. Thanks for making a quality product (with fun colors for kids)!"
    Julia M. Verified buyer

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  • if you’re thinking of getting your kids interested in music, loog is perfect.