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hello, rockstar.

We are Loog: instruments designed to get kids playing, learning, and falling in love with music.

kids’ guitar reimagined

🎸 Guitar

📱 Learning App

🃏 Chord Flashcards

👩‍🏫 Video Lessons

🕹 Game-Like Exercises

📺 Interactive TV Show

SHOP GUITARS

NEW!

loog x duolingo piano

The perfect complement to the Duolingo Music course.

EXPLORE

NEW!

beatles + loog

Acoustic and electric guitars designed to get kids playing, learning and falling in love with the music of The Beatles!

SHOP BEATLES + LOOG

NEW!

fender x loog

A collection of short-scale, 3-string Stratocaster and Telecaster guitars, designed by Loog in collaboration with Fender. Hello rockstar!

SHOP FENDER x LOOG

NEW!

holiday gift guides

For the mini rockstar in your life, gifts that hit the right note.

Explore Gift Guides

the app

The free Loog app has a tuner, lessons, games and friendly monsters :) With a backstage pass™ membership you also get access to a songbook with 200 songs (Beatles, Taylor Swift, Bruno Mars and more) and even an interactive TV show starring... you!

EXPLORE APP

NEW!

backstage pass™

A membership plan that gives you a year's worth of music, lessons, games and entertainment, for as little as $4.91 per month!

LEARN MORE

NOW STREAMING

the loog guitar show

We made a TV show! A tale of friendship and music, with humor and interactive bits that allow kids to be part of the story.

Through the episodes, children learn about music history, bands, rhythms and genres, and how to play their Loog guitar!

PLAY NOW

watch & listen

loog guitars in action

Every now and then we embark on a community challenge and ask our mini rockstars to play a song together. Watch above one beautiful example of that :)

we are on a mission

We started Loog not just to help kids play guitar, but to foster curiosity around music: from Beatles and Prince, to the history of punk rock, to the science of sound waves, to why there are so many metal bands in Finland!

Welcome to the sometimes nerdy, always awesome world of Loog.

2,000+ 5-STAR REVIEWS

whole lotta love

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    A HIT

    “My two year old granddaughter started strumming her guitar the minute she opened it. She'll have hours of fun, playing and learning with her dad.“

    Liz B. Verified buyer

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    PERFECT

    “The guitar is perfect for my almost 8 year old! She loves it and so do we!"
    Jessica H. Verified buyer

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    BEAUTIFUL

    "The guitar is so well made and perfect for little hands. We couldn’t be more thrilled. Thanks for making a quality product (with fun colors for kids)!"
    Julia M. Verified buyer

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    if you’re thinking of getting your kids interested in music, loog is perfect.

    WIRED