hello rockstar
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shop guitars
Designed to get them playing, learning and falling in love with music.
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bundle up & save
Save with these everything-you-need-to-play-guitar bundles!
kids’ guitar reimagined
🎸 Guitar
📱 Learning App
🃏 Chord Flashcards
👩🏫 Video Lessons
🕹 Game-Like Exercises
📺 Interactive TV Show
NEW!
loog piano
A portable digital piano for children and beginners, with pro sound, pro features, and pro design.
- Built-in speakers
- Rechargeable battery
- Velocity-sensitive keys
- MIDI over USB-C
- Musician-grade piano sound
- Dedicated learning app
NEW!
beatles + loog
Acoustic and electric guitars designed to get kids playing, learning and falling in love with the music of The Beatles!
NEW!
fender x loog
A collection of short-scale, 3-string Stratocaster and Telecaster guitars, designed by Loog in collaboration with Fender. Hello rockstar!
the app
NEW!
backstage pass™
A membership plan that gives you a year's worth of music, lessons, games and entertainment, for as little as $4.91 per month!
NOW STREAMING
the loog guitar show
We made a TV show! A tale of friendship and music, with humor and interactive bits that allow kids to be part of the story.
Through the episodes, children learn about music history, bands, rhythms and genres, and how to play their Loog guitar!
loog guitars in action
we are on a mission
We started Loog not just to help kids play guitar, but to foster curiosity around music: from Beatles and Prince, to the history of punk rock, to the science of sound waves, to why there are so many metal bands in Finland!
Welcome to the sometimes nerdy, always awesome world of Loog.
whole lotta love
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A HIT
“My two year old granddaughter started strumming her guitar the minute she opened it. She'll have hours of fun, playing and learning with her dad.“
Liz B. Verified buyer
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PERFECT
“The guitar is perfect for my almost 8 year old! She loves it and so do we!"
Jessica H. Verified buyer -
BEAUTIFUL
"The guitar is so well made and perfect for little hands. We couldn’t be more thrilled. Thanks for making a quality product (with fun colors for kids)!"
Julia M. Verified buyer
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if you’re thinking of getting your kids interested in music, loog is perfect.
WIRED
