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LATEST NEWS
LOOG® RELEASES A CASSETTE AND CASSETTE PLAYER SET
Launched on Record Store Day 2025, Loog’s Cassette and Cassette Player Bundle is Meant to Spark Curiosity About Physical Music Media in Kids.
NEW YORK, NY (APRIL 12, 2025) — Children’s guitar brand Loog has released a special album bundle celebrating creativity and analog charm. The limited-edition set features a first-ever-cassette-edition of Short Stories, the 2013 demo debut by Dutch indie artist Pip Blom—recorded almost entirely on one of the very first Loog guitars ever made.
The release also includes a kid-friendly audio story on Side B exploring the history and magic of cassette tapes. The bundle comes complete with a Retrospekt® portable cassette player, headphones, and an 8-panel illustrated booklet titled The Story of Cassette Tapes.
Launched as part of the Record Store Day event, the cassette and cassette player aim to foster kids’ curiosity about physical music media and tangible album culture, allowing parents one more nostalgic resource to spark a life-long love of music in their kids.
“Last year, for Record Store Day, we released a record player. This year, we made a record,” said Rafael Atijas, CEO of Loog. “Pip Blom’s father was one of the first-ever Loog Kickstarter backers way back in 2011. She recorded these 14 sweet, indie acoustic tracks on a Loog when she was only 16 years old, and started her own career as a musician, which she continues today. This launch is a throwback, a collectible, and a love letter to the magic of physical media - but, above all, a true testament of how life-changing music can be for kids.”
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ABOUT LOOG GUITARS:
Loog is an award-winning line of musical instruments, designed to make it fun and easy for children to play music. It started as an academic project when Rafael Atijas developed the concept for a 3-string kids’ guitar as his Master’s thesis at New York University. A year later, in 2011, Loog launched to market through a Kickstarter campaign and, since then, has expanded to a full line of acoustic and electric instruments and music learning apps. Loog guitars are played by hundreds of thousands of children all around the world, as well as established musicians, such as Jack White and members of The Rolling Stones.
LOOG MEDIA CONTACT:
Rafael Atijas
Eugenia Ramis
PREVIOUS NEWS
DUOLINGO AND LOOG LAUNCH A PORTABLE DIGITAL PIANO
Announced at Duocon, the Loog x Duolingo Piano is the ideal companion to Duolingo's Music course, and marks the company’s first foray into the world of musical instruments.
NEW YORK, NY (SEPTEMBER 24, 2024) —Loog, a leading musical instruments brand for beginners, today announced a partnership with Duolingo (NASDAQ:DUOL), the world’s leading mobile learning platform, and unveiled the Loog x Duolingo Piano, a portable digital piano that enhances Duolingo’s Music course, offering learners a professional-quality instrument designed for seamless learning. This marks Duolingo’s first entry into the world of musical instruments, and further strengthens their focus on music education.
The Loog x Duolingo Piano, designed for beginners, comes with 3 octaves of velocity-sensitive keys, built-in stereo speakers, a rechargeable battery, and MIDI over USB-C. Its compact design is ideal for practice on the go, while maintaining high-level performance. The piano also includes a wooden phone stand, ensuring learners can easily integrate their digital lessons, as well as printed flashcards for a screen-free experience. Additionally, thanks to Duolingo’s partnership with Sony Music, users can now play along to popular songs from top artists, making the learning process even more exciting.
"We are big fans of the Duolingo Music course, and of Duolingo's approach to education in general." says Rafael Atijas, CEO of Loog. “We share the mission to make it rewarding and stimulating for beginners to learn, and are incredibly honored to have collaborated with them in this instrument."
“Our partnership with Loog is an exciting step in bringing Duolingo’s approach to music education to a broader audience,” said George Audi, VP of Business Development and Partnerships, Duolingo. “The Loog x Duolingo Piano is the perfect complement to our music course, and we believe it will inspire learners of all ages to pursue their passion for music in a fun and engaging way.”
The Duolingo x Loog Piano is available for pre-order at store.duolingo.com for $249.
For technical specs, additional information on new Loog x Duolingo Piano visit www.duolingo.com/piano. Join the conversation on social media by following @duolingo and @LoogGuitars. Download product pictures here.
DUOLINGO MEDIA CONTACT:
press@duolingo.com
LOOG MEDIA CONTACT:
Eugenia Ramis
eugenia@loogguitars.com
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ABOUT DUOLINGO
Duolingo is the leading mobile learning platform globally. Its flagship app has organically become the world’s most popular way to learn languages and the top-grossing app in the Education category on both Google Play and the Apple App Store. With technology at the core of everything it does, Duolingo has consistently invested to provide learners with a fun, engaging, and effective learning experience while remaining committed to its mission to develop the best education in the world and make it universally available.
ABOUT LOOG
Loog is an award-winning line of musical instruments, designed to make it fun and easy for children to play music. It started as an academic project when Rafael Atijas developed the concept for a 3-string kids’ guitar as his Master’s thesis at New York University. A year later, in 2011, Loog launched to market through a Kickstarter campaign and, since then, has expanded to a full line of acoustic and electric instruments and music learning apps. Loog guitars are played by hundreds of thousands of children all around the world, as well as established musicians, such as Jack White and members of The Rolling Stones.
THE BEATLES AND LOOG® LAUNCH EXCLUSIVE GUITAR BUNDLES FOR CHILDREN AND BEGINNERS
Designed to get kids playing, learning and falling in love with the music of The Beatles, the guitar collection features six acoustic and three electric models, bundled with Beatles extras and full access to a Beatles' module in Loog’s learning app.
NEW YORK, NY (AUGUST 19, 2024 — Children’s guitar brand Loog and Apple Corps Ltd, announced today the launch of the The Beatles + Loog Collection, a partnership featuring nine new kid-sized, 3-string guitars honoring The Beatles. The deal was brokered by Bravado International, The Beatles North American Licensing agent.
The Beatles + Loog Collection includes six new acoustic models, each representing a different era of The Beatles’ notable career. These guitars, based off Loog's best-selling Mini model, are perfect for children ages 3 and up, offering a fun and engaging way to introduce young learners to music. Additionally, The Beatles + Loog Collection also features an all-new Loog electric guitar model, in three different colorways, perfect for kids ages 6 and up, and even adults.
Each Beatles + Loog guitar comes bundled with a fab (pun intended) activity book full of Beatles' games and trivia, a Beatles strap, Beatles picks, pins and stickers, and access to an exclusive Beatles section in the Loog app, where children can learn to play Beatles songs, with full chords and lyrics.
“I started Loog not only to help kids play guitar, but also to foster curiosity around music - I can't think of a better way for them to start their musical journey than with John, Paul, George and Ringo”, said Rafael Atijas, founder and CEO of Loog. “I'm beyond thrilled and honored to partner with The Beatles in our mission to get kids learning, playing and falling in love with music.”
“We’re so excited to be partnering with Rafael and Loog to bring this amazing collection and experience to the marketplace. Music is such an important part of a child’s learning experience, what better way to get them excited about it than with these amazing instruments and the music of The Beatles”, said Joe Marziotto, Vice President of Licensing at Bravado.
The Beatles + Loog guitars will ship in October with prices starting at $199. They are now available for pre-order on loogguitars.com and thebeatles.com, with plans to expand to select stores in the U.S. and Europe later this year. For product images, click here.
For technical specs, additional information on new The Beatles + Loog products and to find a retail partner near you, visit www.loogguitars.com. Join the conversation on social media by following @LoogGuitars and @TheBeatles.
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ABOUT LOOG GUITARS:
Loog is an award-winning line of guitars, designed to make it fun and easy for children to play music. It started as an academic project when Rafael Atijas developed the concept for a 3-string kids’ guitar as his Master’s thesis at New York University. A year later, in 2011, Loog launched to market through a Kickstarter campaign and, since then, has expanded to a full line of acoustic and electric instruments and music learning apps. Loog guitars are played by hundreds of thousands of children all around the world, as well as established musicians, such as Jack White and members of The Rolling Stones.
LOOG MEDIA CONTACT:
Rafael Atijas
Eugenia Ramis
LOOG® LAUNCHES RECORD PLAYER FOR KIDS
Launched on Record Store Day and in Partnership with Crosley®, The Crosley x Loog Record Player Seeks to Offer Kids One More Way to Fall in Love with Music.
NEW YORK, NY (APRIL 20, 2024) — Children’s guitar brand Loog launched a record player today. The turntable, a limited-edition collab with Crosley, comes equipped with Bluetooth, an illustrated booklet on the story of vinyl, and a 7" single: Seven Nation Army by The White Stripes.
Launched as part of the Record Store Day event, the Crosley x Loog Record Player aims to be kids’ first foray into the magic of tangible album culture, allowing them yet another outlet to fall in love with music.
“We are all about helping kids play, learn and fall in love with music, and I think this little turntable will do just that,” said Rafael Atijas, CEO of Loog. “The little booklet on the Story of Vinyl makes kids understand how sound has vibrations that can be etched onto solid materials to reproduce sound, the Crosely x Loog Record Player lets them actually experience the concept, and the included 7" single (none other than Seven Nation Army by The White Stripes) let’s them experiment with the concept again and again, without putting their parents’ vinyl collection in any danger.”
The Crosley x Loog Record Player also has in-and-out Bluetooth, allowing kids to stream music from devices to the turntable speakers AND stream the vinyl to an external Bluetooth speaker. The turntable plays 33 ¼, 45 and 78 RPM records, has adjustable pitch control, dynamic full-range stereo speakers, an aux input, an RCA output and a headphone jack.
The Crosley x Loog Record Player is exclusively available at loogguitars.com and retails for $149.
You can download high resolution photos and videos through this link. For additional information on Loog, visit loogguitars.com and follow @loogguitars on social media.
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ABOUT LOOG GUITARS:
Loog is an award-winning line of guitars, designed to make it fun and easy for children to play music. It started as an academic project when Rafael Atijas developed the concept for a 3-string kids’ guitar as his Master’s thesis at New York University. A year later, in 2011, Loog launched to market through a Kickstarter campaign and, since then, has expanded to a full line of acoustic and electric instruments and music learning apps. Loog guitars are played by hundreds of thousands of children all around the world, as well as established musicians, such as Jack White and members of The Rolling Stones.
LOOG MEDIA CONTACT:
Rafael Atijas
Eugenia Ramis
LOOG® RELEASES A COMPACT DIGITAL PIANO
Launched On Kickstarter, The Loog Piano Seeks To Further Loog’s Mission To Help Kids Play, Learn And Fall In Love With Music
NEW YORK, NY (SEPTEMBER 26, 2023) — Children’s guitar brand Loog today announced the launch of LOOG PIANO: a portable digital piano for children and grown-ups, with musician-grade sound and design.
The 3-octave digital piano marks the company's first foray into the world of keyboards, and features velocity-sensitive keys, built-in speakers and a built-in rechargeable battery. As with Loog’s signature guitars, it will also ship with chord flashcards and be compatible with the Loog® learning app, known for its game-like exercises to make learning the instrument fun and engaging for kids and adults alike.
“We spent years figuring out what a Loog Piano should be,” explains Rafael Atijas, CEO of Loog. “We wanted the design to be very simple, and we wanted it to sound great. An important decision we made is that the sound engine’s full muscle is devoted to the piano sound. Tone, note attack, decay and air in between notes have been sampled and modeled so that the Loog Piano sounds just like the real thing”.
As with all Loog instruments, the Loog Piano is built with materials that make the instrument enticing for children and grown-ups. Its design features solid wood (sourced from responsibly managed forests) and also a bright red fabric top. “This is a nod to old electric pianos and also a very pragmatic design choice,” Atijas adds. “The sonically transparent fabric allows the built-in speakers to project a beautiful stereo sound from within, emulating the sonic output of an acoustic piano”.
The Loog Piano is currently available for pre-order through a Kickstarter campaign at a discounted price of $249 and is expected to arrive in stores early next year.
For technical specs on the Loog Piano, please visit the project’s Kickstarter campaign. You can download high resolution photos and videos through this link. For additional information on Loog, visit loogguitars.com and follow @loogguitars on social media.
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ABOUT LOOG GUITARS:
Loog is an award-winning line of guitars, designed to make it fun and easy for children to play music. It started as an academic project when Rafael Atijas developed the concept for a 3-string kids’ guitar as his Master’s thesis at New York University. A year later, in 2011, Loog launched to market through a Kickstarter campaign and, since then, has expanded to a full line of acoustic and electric instruments and music learning apps. Loog guitars are played by hundreds of thousands of children all around the world, as well as established musicians, such as Jack White and members of The Rolling Stones.
LOOG MEDIA CONTACT:
Rafael Atijas
Eugenia Ramis
FENDER® AND LOOG® TEAM UP TO BRING KID-SIZED, 3-STRING GUITARS TO THE NEXT GENERATION OF PLAYERS
Inspired By Loog’s Mission To Help Kids Play, Learn And Fall In Love With Music, The Fender x Loog Collaboration Celebrates Fender’s Iconic Electric Guitar Models, The Stratocaster® and Telecaster®
NEW YORK, NY (July 27, 2023) — Children’s guitar brand Loog® and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer, today announced the launch of the Fender x Loog collection, a collaboration featuring kid-sized, versions of Fender’s iconic guitar models. Fender x Loog brings Loog’s signature elements to Fender’s Stratocaster® and Telecaster® guitar designs including 3-strings, one pickup, one knob and Fender’s trademark headstock design - small in size and big in sound. The guitars, manufactured by Loog and designed alongside Fender’s innovative product team, come fully equipped with learning tools including chord flashcards and access to Loog’s learning app, Loog Guitar. The app is available for free in the Apple and Google Play stores and includes video lessons and game-like exercises. Exclusively made for this partnership, the guitars also come with a booklet telling the story of Fender’s first electric guitars.
“I'm very proud of this collaboration. The Fender x Loog collection is a great way to introduce kids to the world of electric guitars and celebrate two of rock ’n’ roll's seminal instruments: the Telecaster® and the Stratocaster®” announced Rafael Atijas, founder and CEO of Loog Guitars. “To work alongside Fender's team on this project has been a pleasure and I'm honored that we were given the opportunity to reimagine these design masterpieces as 3-string electric guitars for children."
The Fender x Loog collection features two models: a mini 3-string Stratocaster® guitar available in black and a mini 3-string Telecaster® guitar available in Fender’s signature Seafoam Green. Both guitars come equipped with a single-coil pickup and a standard ¼ jack that allow them to be plugged into an amplifier. Loog's trademark design element, the slim 3-string fretboard, sets them apart as an ideal choice for children. With chords simplified to only three notes, learning becomes more accessible and less intimidating for young players. Utilizing standard guitar strings and tuning ensures everything learned on a Fender x Loog guitar can be applied on a 6-string guitar as well.
"It was a natural fit to collaborate with Loog, providing young artists with new tools as they take their first step in their musical journeys," said Richard Bussey, VP of Accessories, Lifestyle and Licensing at FMIC. "With a history of supporting music education, Fender and Loog came together to blend Fender's renowned craftsmanship with Loog's mission of teaching children to play. This exciting partnership aims to foster creativity and enhance accessibility for aspiring artists, nurturing the rock stars of tomorrow, one chord at a time."
The Fender x Loog guitars retail at $199.00 and are currently only available in the United States on loogguitars.com, Fender.com and in key retailers nationwide with plans to expand to Europe, Japan and Australia later this year. For product images, click HERE.
For technical specs, additional information on new Fender® x Loog products and to find a retail partner near you, visit www.loogguitars.com and www.fender.com. Join the conversation on social media by following @LoogGuitars and @Fender.
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ABOUT LOOG GUITARS:
Loog is an award-winning line of guitars, designed to make it fun and easy for children to play music. It started as an academic project when Rafael Atijas developed the concept for a 3-string kids’ guitar as his Master’s thesis at New York University. A year later, in 2011, Loog launched to market through a Kickstarter campaign and, since then, has expanded to a full line of acoustic and electric instruments and music learning apps. Loog guitars are played by hundreds of thousands of children all around the world, as well as established musicians, such as Jack White and members of The Rolling Stones.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists "wings to fly," carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
LOOG MEDIA CONTACT:
Rafael Atijas
Ratijas@loogguitars.com
Eugenia Ramis
Eugenia@loogguitars.com
FENDER MUSICAL INSTRUMENTS CORP. MEDIA CONTACT:
Christina Stejskal
Vice President, Global Communications
Fender Musical Instruments Corp.
CStejskal@Fender.com
Fender (standard and stylized), Stratocaster and Telecaster are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries.