Electric Loog Guitar Update!

[This was originally posted in the Electric Loog Guitar’s Kickstarter page but I wanted to put it here as well, in case any of you aren’t really following our updates there. The TL;DR is: we have pre-production samples, we’re tweaking some minor things and we’re right on schedule. Plus: awesome pics from NAMM 2014!]

Hello! I hope you all had a great new year start. We had a busy holiday season and last week we came back from the NAMM Show (a huge musical instruments trade show in the U.S.) where we showed some early samples of the Electric Loog and even met a few of you there!

Here are a few pictures; as you can see, we now have samples in new colors apart from the blue one we showed in Kickstarter:ç

Loog Guitars Booth at NAMM 2014

Our booth at NAMM.

Electric and Acoustic Loog Guitars

The goods!

Yellow and Blue Electric Loog Guitars

Yellow and blue.

Green Electric Loog Guitar


Off White Electric Loog Guitar


Detail on Off-White Electric Loog Guitar

A closer look.


Detail on Green Electric Loog Guitar

Detail on the green.

Unassembled Loog Guitar


Loog Guitar Neck

Our new logo on the Loog Guitar neck

So, this is what’s new: we purchased the pickups and we placed the order for the strings (to D’Addario, the world’s largest string manufacturer and our current string provider for our acoustic models too). We also received a new set of samples from our manufacturing partners in China and things are definitely headed in the right direction, but there are still a few corrections to be made. Not to bore you with the details, but as an example of the back-and-forth we have with them, here are a few lines of what was a very long email (followed by a Skype call):

  • the cavities for the volume knob and output jack should be 30mm deep resulting in a 5mm wall to place those parts (knob and jack). Since that wall is 7mm in the sample, those parts don’t fit.
  • the screws for the pickup, in the back of the guitar, should fit flush to the surface of the back of the guitar.
  • the radius in the outline of the body is almost imperceptible. In the technical drawings is specified that it should be 1.5mm.

There were some other minor issues of this sort, but all in all things are looking good both time-wise and quality-wise. Now we’ll have a couple of slow weeks because of the Chinese New Year holiday, but we expect to have a new production update before the end of February when we expect to enter in full production-mode and make the first batch of Electric Loog Guitars!

Let me know if you have any questions, please.



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