“The Ikea effect” – Why do we value things we assemble more highly than premades? (via Boing Boing)


Another great find through Boing Boing: Why do we value things we assemble more highly than premades? A new paper from the Journal of Consumer Psychology sheds some light on this conducting tests using IKEA furniture, origami and Lego sets.

IKEA, origami, Lego and good old scientific validation of why you’ll love a Loog Guitar… could we like this paper any more? 


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