Happy New Year from the Loog Guitars Team


Happy Loog Year

2014 was a year of learning and growth for Loog Guitars. After ending 2013 with the Electric Loog Guitar becoming 100% funded on Kickstarter, this year promised to be awesome. And it was – just not in the way we were expecting.

Life has the habit of proving you wrong every time you think you’ve got things completely figured out. We could just write about the good stuff but we’ve always preferred a more honest approach. This year, we faced a ton of surprises and challenges that came up at every corner, showing that Murphy’s Law is alive and well everywhere in the world. Loog Guitars is a young company, and with growth comes learning. Thankfully, after all the ups and downs of what we can only describe as a huge rollercoaster ride, we still managed to pull through. And that’s something we’ll definitely be celebrating this Wednesday and Thursday.

Yet that’s not all 2014 was about for us. Our visits to NAMM and Summer NAMM were the most fruitful to date. We launched new Loog-inspired accessories like our Loog backpacks and vintage straps. We got to visit Third Man Records -a huge dream of ours- and record a Loog track on their vintage recording booth. We got to sell guitars at the MoMA Store, an even greater milestone.

And, best of all, we got closer to the amazing community of Loog Guitar players spread around the world. We continued to see how young players at the New Music School in CT evolved thanks to our friend David Mills. We shared your frustration with delays, your happiness with every single delivery, your pride in showing off your guitar once you got to play. This year, we received more pictures and videos from Loog players than ever before. Each one of them made us unbelievably happy and humbled – happy that you’d share such a private moment with us and humbled that, despite twists and turns, you never stopped believing in us and gifted us with your patience.

In more ways than one, 2014 forced us to go back to square one. And to see so many people willing to walk with us through that journey was amazing. It made it less scary – and all worth it. We’re still working hard to get up to speed and -fingers crossed- we’re very, very close to that. Hopefully, 2015 will let us achieve everything we dreamed for 2014. And, channelling Barney Stinson, we hope it will be every bit as legendary as we imagine it.

So a huge thanks to all of you who’ve had our back this year and are still there to celebrate this New Year with us. We honestly, from the heart, couldn’t have made it without you.

Rock on into 2015 and have an awesome New Year!

Our very best wishes to you and your family,

The Loog Guitars Team