The Loog Blog

More pictures & more progress

Hello folks, Just a quick update to keep you in the loop: we had the labels and the manuals printed and they look great. Here are a few pictures:  ...

Happy Birthday (Uncle) Leo!

Electric guitar innovator Leo Fender would have been 102 years old today. Here‘s a nice piece on the original uncle Leo (Seinfeld, anyone?) appeared in Wired. Enjoy! -- Find out...

Kickstarter in The New York times

Today The New York Times Magazine profiles that awesomeness that’s Kickstarter. Check it out here. -- Find out more at http://blog.loogguitars.com

Kidzapalooza Giveaway

We are stoked to announce that Loog Guitars will be at Kidzapalooza in Chicago this weekend, giving away one Loog Guitar per day! Kidzapalooza (part of @Lollapalooza) is THE concert event of...

Getting there!

Hello friends! We are still a few weeks away from shipping the guitars, but things are finally moving faster. We recently received the pickguards (what we had until now were...

Beautiful Leica

If you like industrial design or simply appreciate awesomeness, check out this stunning video of how a Leica lens is made (via Co.Design) -- Find out more at http://blog.loogguitars.com